How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions

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Keywords	influencer marketing, source credibility, purchase intentions, micro and macro-influencers, utilitarian and hedonic value, instagram, PROCESS model 15
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68160
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Rossem, Marieke. (2023). How to create useful influencer collaborations: The relationships between influencer type, endorsed product type and purchase intentions. In Marketing Management.http://hdl.handle.net/2105/68160

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