Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning

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Keywords	Brand attitudes, emotional appeals, rational appeals, novel brands, mature brands, high involvement, low involvement
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68162
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grond, Sabine. (2023, May 16). Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning. Marketing Management. Retrieved from http://hdl.handle.net/2105/68162

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