Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning

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Keywords	Brand attitudes, emotional appeals, rational appeals, novel brands, mature brands, high involvement, low involvement
Thesis Advisor	D'Hooge, Serena, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/68162
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Grond, Sabine. (2023). Building Brand Associations: how to distinguish different types of brand associations based on different types of associative learning. In Marketing Management.http://hdl.handle.net/2105/68162

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