Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty?

Additional Metadata
Keywords	Servitization, Drivers, Customer loyalty, Share of wallet, Cross purchasing
Thesis Advisor	Thomassen, Jean-Pierre, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/68163
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bremec, Martin. (2023, April 28). Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68163

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