Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty?

Additional Metadata
Keywords	Servitization, Drivers, Customer loyalty, Share of wallet, Cross purchasing
Thesis Advisor	Thomassen, Jean-Pierre, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/68163
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bremec, Martin. (2023). Customer-Value Marketing in Business Markets: How can Servitization be structured to help small wholesalers increase Customer loyalty?. In Marketing Management.http://hdl.handle.net/2105/68163

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