True-pricing taking off: Assessing the effect of true-pricing on CSR, skepticism, and customer loyalty. A KLM case study.

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Keywords	CSR, customer loyalty, skepticism, brand trust, true-pricing, aviation, klm
Thesis Advisor	de Bree, M.A., Berens, Guido
Persistent URL	hdl.handle.net/2105/68249
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kemmeren, Melanie. (2023, July 4). True-pricing taking off: Assessing the effect of true-pricing on CSR, skepticism, and customer loyalty. A KLM case study.. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/68249

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