The effect of shockvertising on meat consumption through the use of neutralization techniques and feelings of guilt

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Keywords	shockvertising, cognitive dissonance, guilt, meat consumption, sustainable food choices, disgust, empathy
Thesis Advisor	Wubben, M.J.J., Berens, Guido
Persistent URL	hdl.handle.net/2105/68524
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kester, Lisa. (2023). The effect of shockvertising on meat consumption through the use of neutralization techniques and feelings of guilt. In Global Business & Sustainability.http://hdl.handle.net/2105/68524

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