The Dynamics of Gender-Identity and Green Brands: Exploring Gender-Identity Congruence and its Impact on Sustainable Purchase Intentions and Sustainability Perceptions

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Keywords	Green brand, Gender-identity, Gender-identity congruence, Brand trust, Sustainable behavior, Purchase intention, Perceived brand sustainability
Thesis Advisor	Granulo, Armin, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/68741
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Markman, Britt. (2023, July 4). The Dynamics of Gender-Identity and Green Brands: Exploring Gender-Identity Congruence and its Impact on Sustainable Purchase Intentions and Sustainability Perceptions. Marketing Management. Retrieved from http://hdl.handle.net/2105/68741

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