The Dynamics of Gender-Identity and Green Brands: Exploring Gender-Identity Congruence and its Impact on Sustainable Purchase Intentions and Sustainability Perceptions

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Keywords	Green brand, Gender-identity, Gender-identity congruence, Brand trust, Sustainable behavior, Purchase intention, Perceived brand sustainability
Thesis Advisor	Granulo, Armin, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/68741
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Markman, Britt. (2023). The Dynamics of Gender-Identity and Green Brands: Exploring Gender-Identity Congruence and its Impact on Sustainable Purchase Intentions and Sustainability Perceptions. In Marketing Management.http://hdl.handle.net/2105/68741

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