2023-07-20
The effects of star player characteristics on brand loyalty towards football players and football clubs
Publication
Publication
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D'Hooge, Serena, van Bruggen, Gerrit | |
hdl.handle.net/2105/68743 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verhulst, Lotte. (2023, July 20). The effects of star player characteristics on brand loyalty towards football players and football clubs. Marketing Management. Retrieved from http://hdl.handle.net/2105/68743
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