The effects of star player characteristics on brand loyalty towards football players and football clubs

Additional Metadata
Keywords	brand loyalty, athlete loyalty, player characteristics
Thesis Advisor	D'Hooge, Serena, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/68743
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhulst, Lotte. (2023). The effects of star player characteristics on brand loyalty towards football players and football clubs. In Marketing Management.http://hdl.handle.net/2105/68743

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