2023-07-20
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact
Publication
Publication
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D'Hooge, Serena, van Bruggen, Gerrit | |
hdl.handle.net/2105/68745 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Güse, Bas. (2023, July 20). How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact. Marketing Management. Retrieved from http://hdl.handle.net/2105/68745
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