How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact

Additional Metadata
Keywords	Celebrity endorsement, controversy, brand response, celebrity liking, brand image
Thesis Advisor	D'Hooge, Serena, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/68745
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Güse, Bas. (2023). How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact. In Marketing Management.http://hdl.handle.net/2105/68745

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