Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude

Additional Metadata
Keywords	Direct evaluative conditioning, Brand placement, Scene valence, Emotional arousal
Thesis Advisor	D'Hooge, Serena, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/68746
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaptein, Isabel. (2023, July 11). Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/68746

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