Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude

Additional Metadata
Keywords	Direct evaluative conditioning, Brand placement, Scene valence, Emotional arousal
Thesis Advisor	D'Hooge, Serena, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/68746
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaptein, Isabel. (2023). Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude. In Marketing Management.http://hdl.handle.net/2105/68746

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