“TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products

Additional Metadata
Keywords	TikTok, Generation Z, Impulsive Buying, S-O-R Model, Fast Fashion Trends, TikTokkers
Thesis Advisor	Kochuyt-van Calster, Thierry, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/68748
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouterse, Chayenne. (2023, July 11). “TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products. Marketing Management. Retrieved from http://hdl.handle.net/2105/68748

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