“TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products

Additional Metadata
Keywords	TikTok, Generation Z, Impulsive Buying, S-O-R Model, Fast Fashion Trends, TikTokkers
Thesis Advisor	Kochuyt-van Calster, Thierry, D'Hooge, Serena
Persistent URL	hdl.handle.net/2105/68748
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouterse, Chayenne. (2023). “TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products. In Marketing Management.http://hdl.handle.net/2105/68748

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