What is consumer's perception of product placement in movies towards non-prestige vs. prestige brands?  An in-depth cross cultural comparison of American and Dutch consumer’s perception for the case of James Bond

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Keywords	Product placement, associative network, spreading activation, marketing strategy, luxury brands
Thesis Advisor	Genevsky, Alex, fritze, martin
Persistent URL	hdl.handle.net/2105/68750
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Ligt, Debora. (2023, July 11). What is consumer's perception of product placement in movies towards non-prestige vs. prestige brands? An in-depth cross cultural comparison of American and Dutch consumer’s perception for the case of James Bond. Marketing Management. Retrieved from http://hdl.handle.net/2105/68750

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