Breaking Stereotypes, Boosting Sales

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Keywords	perceived authenticity, brand-cause fit, femvertising, attitude toward the advertisement
Thesis Advisor	Genevsky, Alex, fritze, martin
Persistent URL	hdl.handle.net/2105/68752
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Magalhães Ortet, ines. (2023, July 11). Breaking Stereotypes, Boosting Sales. Marketing Management. Retrieved from http://hdl.handle.net/2105/68752

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