Breaking Stereotypes, Boosting Sales

Additional Metadata
Keywords	perceived authenticity, brand-cause fit, femvertising, attitude toward the advertisement
Thesis Advisor	Genevsky, Alex, fritze, martin
Persistent URL	hdl.handle.net/2105/68752
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Magalhães Ortet, ines. (2023). Breaking Stereotypes, Boosting Sales. In Marketing Management.http://hdl.handle.net/2105/68752

Publication