The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands

Additional Metadata
Keywords	plus-size fashion, self-image congruence, attitude toward the ad, attitude toward the brand, purchase intentions, body satisfaction, body positivity
Thesis Advisor	Liberali, Gui, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/68754
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ovcharova, Maria. (2023, July 20). The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/68754

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