The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands

Additional Metadata
Keywords	plus-size fashion, self-image congruence, attitude toward the ad, attitude toward the brand, purchase intentions, body satisfaction, body positivity
Thesis Advisor	Liberali, Gui, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/68754
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ovcharova, Maria. (2023). The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands. In Marketing Management.http://hdl.handle.net/2105/68754

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