Increasing Customer Loyalty Using Value Co-Creation in Digital B2B Companies

Additional Metadata
Keywords	Business-to-business, Business markets, value co-creation, customer loyalty, Digital B2B, B2B e-commerce, B2B marketplace
Thesis Advisor	Thomassen, Jean-Pierre, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/68756
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anindita Putri Salsabila, Dita. (2023). Increasing Customer Loyalty Using Value Co-Creation in Digital B2B Companies. In Marketing Management.http://hdl.handle.net/2105/68756

Publication