Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy

Additional Metadata
Keywords	customer acquisition, electronic word-of-mouth, referrals, client-consultant relationship
Thesis Advisor	Thomassen, Jean-Pierre, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/68757
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Haalboom, Marijn. (2023, July 11). Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy. Marketing Management. Retrieved from http://hdl.handle.net/2105/68757

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