Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy

Additional Metadata
Keywords	customer acquisition, electronic word-of-mouth, referrals, client-consultant relationship
Thesis Advisor	Thomassen, Jean-Pierre, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/68757
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Haalboom, Marijn. (2023). Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy. In Marketing Management.http://hdl.handle.net/2105/68757

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