Customer Valuation on B2B Markets – A Single Case Study

Additional Metadata
Keywords	Customer Value, Customer Lifetime Value, B2B, Customer Valuation, Customer Value Segmentation
Thesis Advisor	Thomassen, Jean-Pierre, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/68758
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brambilla Campanello, Carlo. (2023, July 4). Customer Valuation on B2B Markets – A Single Case Study. Marketing Management. Retrieved from http://hdl.handle.net/2105/68758

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