Customer Valuation on B2B Markets – A Single Case Study

Additional Metadata
Keywords	Customer Value, Customer Lifetime Value, B2B, Customer Valuation, Customer Value Segmentation
Thesis Advisor	Thomassen, Jean-Pierre, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/68758
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brambilla Campanello, Carlo. (2023). Customer Valuation on B2B Markets – A Single Case Study. In Marketing Management.http://hdl.handle.net/2105/68758

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