2023-07-11
Augmented reality as a tool for providing service excellence rather than a short-term “shiny object”
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Thomassen, Jean-Pierre, van Everdingen, Yvonne | |
| hdl.handle.net/2105/68759 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Donders, Yfke. (2023, July 11). Augmented reality as a tool for providing service excellence rather than a short-term “shiny object”. Marketing Management. Retrieved from http://hdl.handle.net/2105/68759 |
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