2023-07-11
Designing Social Virtual Worlds that make you want to come back: A study of familiarity with the virtual environment and its effect on continuance intention
Publication
Publication
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fritze, martin, Smidts, Ale | |
hdl.handle.net/2105/68761 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Akila Ksatryo, Akila. (2023, July 11). Designing Social Virtual Worlds that make you want to come back: A study of familiarity with the virtual environment and its effect on continuance intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/68761
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