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fritze, martin, Smidts, Ale
hdl.handle.net/2105/68761
Marketing Management
Rotterdam School of Management

Akila Ksatryo, Akila. (2023). Designing Social Virtual Worlds that make you want to come back: A study of familiarity with the virtual environment and its effect on continuance intention. In Marketing Management.http://hdl.handle.net/2105/68761