2023-07-11
Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry
Publication
Publication
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fritze, martin, Smidts, Ale | |
hdl.handle.net/2105/68763 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Pietrzykowska, Julia. (2023, July 11). Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/68763
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