Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry

Additional Metadata
Keywords	Spillover Effects, Metaverse, NFTs, Fashion Industry, Brand Attitude
Thesis Advisor	fritze, martin, Smidts, Ale
Persistent URL	hdl.handle.net/2105/68763
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pietrzykowska, Julia. (2023). Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry. In Marketing Management.http://hdl.handle.net/2105/68763

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