2023-07-11
The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience?
Publication
Publication
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fritze, martin, Smidts, Ale | |
hdl.handle.net/2105/68764 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
González Viard, Blanca. (2023, July 11). The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience?. Marketing Management. Retrieved from http://hdl.handle.net/2105/68764
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