2023-07-11
The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| fritze, martin, Smidts, Ale | |
| hdl.handle.net/2105/68764 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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González Viard, Blanca. (2023). The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience?. In Marketing Management.http://hdl.handle.net/2105/68764 |
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