Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping

Additional Metadata
Keywords	recommender system, recommender modality, cross-modal correspondence
Thesis Advisor	fritze, martin, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/68767
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gutu, Irina. (2023, July 20). Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping. Marketing Management. Retrieved from http://hdl.handle.net/2105/68767

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