Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping

Additional Metadata
Keywords	recommender system, recommender modality, cross-modal correspondence
Thesis Advisor	fritze, martin, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/68767
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gutu, Irina. (2023). Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping. In Marketing Management.http://hdl.handle.net/2105/68767

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