2023-07-11
Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry
Publication
Publication
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, , , , , , | |
fritze, martin, Genevsky, Alex | |
hdl.handle.net/2105/68769 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kuijt Huaman, Diana. (2023, July 11). Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/68769
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