Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry

Additional Metadata
Keywords	Metaverse, Brand personality, Excitement, Purchase intention, Brand perceived value of physical good, Luxury fashion, Apparel shopping
Thesis Advisor	fritze, martin, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/68769
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuijt Huaman, Diana. (2023). Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry. In Marketing Management.http://hdl.handle.net/2105/68769

Publication