From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification

Additional Metadata
Keywords	Sharing Economy, access-based consumption, material consumption, psychological ownership, cross-selling, consumer-brand identification, willingness to pay
Thesis Advisor	fritze, martin, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/68770
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Romen-Naegel, Max. (2023, July 20). From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification. Marketing Management. Retrieved from http://hdl.handle.net/2105/68770

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