From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification

Additional Metadata
Keywords	Sharing Economy, access-based consumption, material consumption, psychological ownership, cross-selling, consumer-brand identification, willingness to pay
Thesis Advisor	fritze, martin, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/68770
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Romen-Naegel, Max. (2023). From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification. In Marketing Management.http://hdl.handle.net/2105/68770

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