The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products

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Keywords	storytelling, user-generated-content, branding, niche brands, word-of-mouth
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/68773
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bhatt, Vyomika. (2023, July 11). The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products. Marketing Management. Retrieved from http://hdl.handle.net/2105/68773

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