The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products

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Keywords	storytelling, user-generated-content, branding, niche brands, word-of-mouth
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/68773
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bhatt, Vyomika. (2023). The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products. In Marketing Management.http://hdl.handle.net/2105/68773

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