Narratives of Pre-Loved Fashion: How Storytelling inspires People to update their Sustainable Wardrobe

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Keywords	consumers, stories, purchase intention, storytelling, emotional attachment, environmental awareness, sustainability
Thesis Advisor	Caprioli, Sara, Krefeld-Schwalb, Antonia
Persistent URL	hdl.handle.net/2105/68774
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koenekoop, Terri. (2023). Narratives of Pre-Loved Fashion: How Storytelling inspires People to update their Sustainable Wardrobe. In Marketing Management.http://hdl.handle.net/2105/68774

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