Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission

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Keywords	nudge, luxury, storytelling, engagement, CSR, social stewardship, marketing
Thesis Advisor	Loosschilder, Gerard, Martinovici, A.
Persistent URL	hdl.handle.net/2105/68776
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Garoseanu, Diana. (2023, July 11). Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission. Marketing Management. Retrieved from http://hdl.handle.net/2105/68776

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