Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission

Additional Metadata
Keywords	nudge, luxury, storytelling, engagement, CSR, social stewardship, marketing
Thesis Advisor	Loosschilder, Gerard, Martinovici, A.
Persistent URL	hdl.handle.net/2105/68776
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Garoseanu, Diana. (2023). Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission. In Marketing Management.http://hdl.handle.net/2105/68776

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