Encouraging young adults to read books, using an Instagram book community

Additional Metadata
Keywords	reading behavior, young adults, social media, nudging, BookTok
Thesis Advisor	Loosschilder, Gerard, Martinovici, A.
Persistent URL	hdl.handle.net/2105/68777
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hensen, Isabel. (2023, July 20). Encouraging young adults to read books, using an Instagram book community. Marketing Management. Retrieved from http://hdl.handle.net/2105/68777

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