Encouraging young adults to read books, using an Instagram book community

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Keywords	reading behavior, young adults, social media, nudging, BookTok
Thesis Advisor	Loosschilder, Gerard, Martinovici, A.
Persistent URL	hdl.handle.net/2105/68777
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hensen, Isabel. (2023). Encouraging young adults to read books, using an Instagram book community. In Marketing Management.http://hdl.handle.net/2105/68777

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