2023-07-04
The Impact of Anthropomorphized Messaging on Purchase Intention of Vegetarian Chicken: Exploring the difference between using Emotions versus Cognition of Chickens
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
Al-dhabyani, Yaser, Cadario, Romain | |
hdl.handle.net/2105/68785 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verbeek, Kiki. (2023, July 4). The Impact of Anthropomorphized Messaging on Purchase Intention of Vegetarian Chicken: Exploring the difference between using Emotions versus Cognition of Chickens. Marketing Management. Retrieved from http://hdl.handle.net/2105/68785
|