2023-07-04
The Impact of Anthropomorphized Messaging on Purchase Intention of Vegetarian Chicken: Exploring the difference between using Emotions versus Cognition of Chickens
Publication
Publication
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| Al-dhabyani, Yaser, Cadario, Romain | |
| hdl.handle.net/2105/68785 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Verbeek, Kiki. (2023, July 4). The Impact of Anthropomorphized Messaging on Purchase Intention of Vegetarian Chicken: Exploring the difference between using Emotions versus Cognition of Chickens. Marketing Management. Retrieved from http://hdl.handle.net/2105/68785 |
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