How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API

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Keywords	Tiktok, object detection, computer vision, in-feed ad, engagement, video intelligence
Thesis Advisor	Liberali, Gui, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68787
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kim, Kyungmin. (2023, July 11). How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API. Marketing Management. Retrieved from http://hdl.handle.net/2105/68787

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