How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API

Additional Metadata
Keywords	Tiktok, object detection, computer vision, in-feed ad, engagement, video intelligence
Thesis Advisor	Liberali, Gui, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/68787
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kim, Kyungmin. (2023). How do Content Characteristics of TikTok In-Feed Ads Affect Ad Skipping and Ad Engagement? – An Analysis Using Video Intelligence API. In Marketing Management.http://hdl.handle.net/2105/68787

Publication